33 days annual leave
Pension Scheme
On-site gym

Corporate Communications Lead

Salary £41,574.01
Location Cardiff
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This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.

Department and salary

Department – Communications & Digital

Salary – Grade 7: Point 1 - £41,574.01 plus allowances

Working Hours – Full time, permanent

Location – Hybrid (Cardiff based)

How you’ll contribute

We're looking for an enthusiastic, creative, and strategic person to join our dynamic Communications and Digital team as a Corporate Communications Lead.

This is an exciting opportunity to join Sport Wales at a pivotal time, playing a key role in shaping how we communicate with partners and key stakeholders. As Corporate Communications Lead, you’ll help strengthen our reputation, support delivery of our strategic priorities, and ensure our communications are engaging, consistent and impactful.

You’ll take a communications lead on major organisational projects, crafting and delivering engaging communications strategies that support our Vision and business priorities. Acting as a trusted advisor at all levels, you’ll provide creative solutions, oversee talented team members, and ensure our channels tell a consistent, compelling story. From planning impactful campaigns to managing creative agencies and coordinating events, your work will drive change and deliver measurable impact.

Who you’ll work with

You’ll collaborate across all departments at Sport Wales and play an active role in supporting joint initiatives. You’ll confidently engage with colleagues at every level, including advising senior executives on strategic communications.

You’ll take ownership of managing contracts with external agencies and suppliers, ensuring projects are delivered professionally and on time. Building strong relationships will be central to your role, whether that’s forging connections across the sector or working alongside peers from aligned organisations on joint initiatives.

Your expertise and enthusiasm will help colleagues harness the power of communications to achieve organisational goals. Where appropriate, you’ll also share your insights with partners, strengthening their approach and amplifying impact.

What you’ll need

We’re looking for someone with professional communications skills with significant, proven experience and a passion for making an impact. You’ll bring the ability to influence, negotiate, and craft solution-focused communications plans that deliver outstanding results across the organisation.

You’ll have a considerable track record of transforming complex information into clear, compelling content for diverse audiences, and you’ll thrive on using insight and learning to continuously improve our approach.

This role is perfect for someone who enjoys the challenge of working in a busy, in-house team. You’ll work across multiple platforms and with a wide range of stakeholders, using your creativity and expertise to make a real difference for communities across Wales.

What happens next

Read the full job description attached below

If you need any support to apply for this role, then please email claire.barlow@sport.wales

Closing date

12pm Wednesday 4th February 2026 

Provisional interview date

16th & 17th February 2026

Sport Wales is the national organisation responsible for developing and promoting sport and physical activity in Wales.  We are the main adviser on sporting matters to the Welsh Government and are responsible for distributing National Lottery funds. We aim to not only improve the level of sports participation at grassroots level but also provide our aspiring athletes with the support required to compete successfully on the world stage. 

Our careers are funded by Welsh Government and the National Lottery. Find out more about Sport Wales’ relationship with the National Lottery.

More information about careers at Sport Wales can be found here.

We have bold ambitions for sport in Wales and we know that our people will be key to achieving them. That’s why we provide a varied benefits package: 

  • We are big supporters of a work life balance and offer a range of flexible working approaches
  • 33 days annual leave Option to purchase 5 additional days per year
  • Flexible working opportunities, including flexi-time (where applicable)
  • Local Government or Scottish Widows Pension Scheme
  • Comprehensive learning and development opportunities
  • Use of on-site gym at the National Centre in Cardiff
  • Employee Assistance (Counselling) Programme
  • Civil Service Sports & Leisure Club Membership
  • Cycle to Work Scheme
  • Free car park and bike shed

Sport Wales strongly advocates continuous learning and improvement. On your very first day of work, you will embark on a tailored induction programme and will be offered all the essential training to get you started.

Joining Sport Wales means joining a culture of learning and continuous professional development. Job specific training, lunchtime workshops, coaching and mentoring, improving Welsh language skills and long term study opportunities are all part of being on our team.

Equality, Diversity & Inclusion is at the heart of everything we do at Sport Wales.  To enable Sport in Wales to thrive, it’s vital that our workforce is fully representative of the wider population. A key strategic priority is to further diversify our workforce.  Further information on this can be found in our Equality, Diversity & Inclusion Statement here. 

Everyone at Sport Wales brings something different, and so will you. Our commitment to recruiting and attracting diverse talent extends to actively encouraging applications from underrepresented groups including ethnic minority, LGBTQ+ and disabled people.

We adopt inclusive recruitment practices including blind shortlisting of candidates. We are a Disability Confident employer subscribing to the guaranteed interview scheme. We want to support you with adjustments through our process to make sure you can be at your best. These could include accessibility adaptions, an interview support person, assistive technology, extra time for written assessments or tasks. This is not an exhaustive list, we want you to be able to perform at your best so if you need any adjustments to be made please email the contact on the job advert who will be able to advise you.

We also recognise that the “confidence gap” may adversely impact the diversity of applicants we hear from. Research indicates that men often apply for jobs even where they only meet 60% of the listed criteria, whereas women tend only to apply when they fulfil all the specified criteria. Similar results have been found in studies relating to other marginalised groups. As such, if you believe you could be a good fit for one of our roles, even if you don’t necessarily meet every point of the job description, please don't hesitate – submit an application!

At Sport Wales, our behaviours are a critical part of the way we work - the way we deliver is as important as what we deliver. We have an agreed set of behaviours that we expect to see demonstrated by employees.

  • Learn Together - Constantly exploring, testing and reviewing.
  • Deliver Together - Sharing outcomes, nurturing open and honest relationships, providing robust feedback, constantly improving performance.
  • Celebrate Together - Recognising our shared successes through effective partners.
  • Acting with integrity - Understanding and respecting each other’s culture and values. Promoting equality and diversity.
  • Adding Value - Ensuring the optimum mix of support, challenge, investment, skills and expertise to achieve our shared outcomes.
  • Encouraging Innovation - Welcoming new ideas and approaches and supporting ambition and fresh thinking. Not being afraid to feel uncomfortable.

Artificial Intelligence (AI) tools such as Chat GPT, Copilot and Gemini, can be helpful in various stages of applying for a job.  You could use AI as a tool to research Sport Wales and the job you’re applying for. You could also use it to organise your thoughts, refine your writing or to help you prepare for an interview.  We are keen to get to know you as a person so you must ensure AI aided content maintains your authenticity. 

You must not use AI tools to:

  • Exaggerate qualifications,
  • Misrepresent your experiences
  • Copy and paste generic responses without editing them.

At Sport Wales, we may use AI to generate ideas for Job Adverts, Job Descriptions, assessments, and interview questions, but we will never use AI tools to make selection or hiring decisions.

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